This is the story of ten years in the coffee industry, and of starting businesses on a shoestring budget.
This is not a success story.
I am very far removed from those glamorous “people to watch” magazine articles about young entrepreneurs or ambitious women or hip millennials embracing the artisan/tech revolution or whatever it is the cool kids do. So few of those entrepreneurial books and certainly none of those inspirational memes ever tell you about things going wrong, about the disasters, the mistakes, the impossible decisions you’re faced with, or about the toilets you have to clean or the arseholes you have to deal with, or about the stupid risks or how hard you make yourself work for so little reward.
History is written by the winners. Inspiration is found in success. Perhaps this story should serve as a warning then? Read on if you dare…